DhruvRugs Brings Bhadohi's Hand-Knotted Legacy to the IHGF Delhi Fair
In the dynamic landscape of India's home-and-lifestyle exports, few gatherings are as pivotal as the IHGF Delhi Fair. Organized by the Export Promotion Council for Handicrafts (EPCH), this bi-annual event has grown into a cornerstone of global sourcing for buyers from across the world.
For DhruvRugs, rooted in Bhadohi's ancient carpet-weaving traditions, participation at the IHGF Delhi Fair is not just business-as-usual — it is an opportunity to showcase the very soul of craft. With over 3,000 exhibitors covering products across 16 major show sectors and a display area spanning almost 200,000 m², the fair offers an immersive sourcing environment for international buyers seeking distinct floor-covering solutions that carry heritage, authenticity, and export-ready quality.
The city of Bhadohi, often called the carpet-hub of India, is central to DhruvRugs' identity. In a country rich with textile and craft traditions, Bhadohi stands out for its hand-knotted rugs and carpets that combine centuries-old weaving techniques with global design sensibilities. Every piece is a tribute to the artisan-communities of Bhadohi — their skill, their legacy, and their aspirations.
At the IHGF Delhi Fair, DhruvRugs presented a curated range of hand-knotted rugs and floor-coverings that bridge past and present. The collection featured authentic Bhadohi-weave rugs using premium wool and silk with classical motifs, contemporary designs tailored for international markets with flat-weave textures and minimalist palettes, and a steadfast commitment to sustainability through eco-friendly dyes and fair-labour practices.
Buyers today want more than just a product — they want the narrative about where it was made, how it was made, who made it, and how it fits responsibly into the global home-and-lifestyle ecosystem. DhruvRugs' provenance from Bhadohi becomes a powerful differentiator, bringing credibility from looms to global interiors.
An essential part of DhruvRugs' proposition is its deep commitment to the artisan-ecosystem of Bhadohi. The brand highlights not only its products but the human stories behind them: skilled weavers, design collaborations, sustainable manufacturing, export-quality controls, and fair-labour practices.
As the IHGF Delhi Fair draws together India's design-led export ecosystem, DhruvRugs sees the event as a launch-pad for expanding into contract-interior segments for hotels and hospitality, increasing bespoke offerings for international markets, building long-term partnerships with global distributors, and continuing investment in design innovation and artisan welfare.