
DhruvRugs Showcases India's Timeless Craft at the 49th India Carpet Expo
The city of Bhadohi — often called the 'Carpet Capital of India' — once again became the vibrant epicenter of global trade, artistry, and craftsmanship as it hosted the 49th India Carpet Expo from 11th to 14th October 2025.
Organized by the Carpet Export Promotion Council (CEPC) under the Ministry of Textiles, Government of India, the event welcomed participants, buyers, and artisans from across Asia and beyond to celebrate the enduring legacy of handmade carpets and floor coverings.
For DhruvRugs, this event was more than a trade fair — it was a reaffirmation of India's centuries-old weaving traditions and a step toward shaping the future of global flooring aesthetics. The expo provided an invaluable opportunity to connect with global partners, explore emerging design trends, and strengthen international collaborations.
At the expo, DhruvRugs unveiled its latest collection — a seamless blend of traditional Indian motifs and contemporary global aesthetics. Each rug reflected the company's philosophy: preserving the soul of hand-weaving while adapting to modern lifestyles. From luxurious hand-knotted Persian-inspired designs to minimalist modern textures, the collection catered to diverse international tastes without compromising authenticity.
Beyond the beauty of the rugs lies DhruvRugs' deeper mission — empowering the artisans of Bhadohi. The company continues to invest in training, fair compensation, and improved working conditions for weavers, ensuring that the legacy of hand-knotted carpets remains both vibrant and viable.
Company representatives engaged with buyers and designers from across Asia, Europe, and the Middle East, emphasizing DhruvRugs' commitment to sustainability through natural dyes, artisan welfare through livelihood opportunities, design innovation by merging traditional techniques with modern aesthetics, and global partnerships that bring Indian artistry to homes across continents.